About Us

Your Path to Success

At Care StartUp, we empower healthcare and social care entrepreneurs with over 30 years of UK industry experience. Our bespoke consultancy services ensure substantial growth and expansion for your business.

 

We specialize in guiding newcomers and established businesses in setting up and growing various healthcare enterprises, including Care Homes, Nursing Homes, Supported Living, Domiciliary Care Agencies, and Nursing Agencies.

Our Values

Our Vision

Empowering health and social care entrepreneurs to realize their dreams with expert guidance and tailor-made solutions.

Our Goal

To propel your care business towards unparalleled growth, ensuring it reaches its full potential and makes a lasting impact in the industry.

Our Mission

Care StartUp is dedicated to providing top-notch consultancy services, enabling businesses to flourish in the health care sector.

Our Vision

Empowering health and social care entrepreneurs to realize their dreams with expert guidance and tailor-made solutions.

Our Goal

To propel your care business towards unparalleled growth, ensuring it reaches its full potential and makes a lasting impact in the industry.

Our Mission

Care StartUp is dedicated to providing top-notch consultancy services, enabling businesses to flourish in the health care sector.

Why Choose Us?

Benefit from over 30 years of experience in the UK health and social care sector, as our seasoned consultants offer valuable insights and strategies to propel your business toward success.

Tailored Solutions
30+ Years' Experience
Achieved £2 Million Turnover with our Consulting Firm Before Selling for Multiples

Meet Our Team

Annabelle Augustin

Founder / Senior Consultant

Annabelle Augustin-Garrick has nearly 20 years of UK care sector experience, including 16+ years as a Registered Care Manager with the CQC. Her diverse background spans hospitality, sales, project management, and leadership. Annabelle has successfully established multiple domiciliary care businesses, demonstrating her entrepreneurial spirit and industry expertise.

Prisca Ajayi-Edmonds

Co-Founder / Senior Consultant

Prisca Ajayi, co-founder of Care Startup Ltd, holds a first-class degree in Accounting and Finance. She has extensive experience as a CQC Registered Manager and Operations Manager, excelling in regulatory compliance and care operations. A qualified Tutor, Assessor, IQA, and Care Manager, Prisca has founded multiple businesses in the training and care sector. Her strategic leadership and industry expertise are invaluable.